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Loop Capital lowers The Honest Co. shares target as Jessica Alba steps back

EditorEmilio Ghigini
Published 04/19/2024, 07:54 PM

On Friday, Loop Capital adjusted its price target for The Honest Co. (NASDAQ: HNST) shares to $3, a decrease from the previous $5, while keeping a Hold rating on the stock. The adjustment follows the company's founder Jessica Alba stepping back from her executive role within the company.

The firm's valuation model, which employs a discounted NOPAT (net operating profit after tax) approach, has led to the revised target due to a change in the terminal growth rate assumption. The update to the model includes modifications to the balance sheet and cash flow items, noting that the free cash flow (FCF) from last year was boosted by an inventory drawdown, considered a one-time event.

The news of Alba's reduced involvement comes after she decided to focus on her production company and as her children, who were a key influence in the development of the company's baby products, have grown. Despite stepping away from the C-suite, Alba will continue to hold a board seat, having just been re-elected for another three-year term. She remains a significant shareholder with a 6% stake in the company.

Additionally, the company's agreement with Alba has been updated to exclude her name and likeness, as well as that of her family members, from all Honest packaging and marketing materials. This decision aligns with her reduced day-to-day involvement.

The Honest Co.'s stock experienced a strong first quarter, but it has since seen a decline of 7% this year. The volatility of the stock has prompted Loop Capital to maintain a cautious stance. Notably, the current share price is significantly lower than its initial public offering price of $16.

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InvestingPro Insights

As The Honest Co. (NASDAQ: HNST) navigates through changes in executive leadership and market positioning, investors are closely monitoring its financial health and stock performance. Recent data from InvestingPro highlights several key metrics that could influence investor sentiment. The company holds a market capitalization of approximately $296.92 million, indicating its size within the market. Despite challenges, The Honest Co. has managed to maintain a positive revenue growth, with the last twelve months as of Q4 2023 showing a 9.79% increase, a testament to the company's resilience in generating sales.

Investors should note that the stock's volatility is reflected in the price movements, with a significant 148.78% increase over the last six months, yet a decline of 26.18% over the past month. This could present opportunities for investors looking for short-term gains, but also suggests a need for caution. Additionally, the company's liquidity position appears strong, with cash reserves surpassing short-term obligations, which is an essential factor for sustaining operations and weathering economic fluctuations.

For those seeking a deeper dive into The Honest Co.'s financials and stock potential, InvestingPro offers further insights. With additional tips available on the platform, investors can make more informed decisions based on comprehensive analysis. For example, the platform notes that analysts do not anticipate the company will be profitable this year, and the stock does not pay dividends, which could influence investment strategies focused on income or growth. Use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, and explore the full range of InvestingPro Tips for The Honest Co. at https://www.investing.com/pro/HNST.

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This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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