COLUMBUS, Ohio - Designer Brands Inc. (NYSE: NYSE:DBI), a major player in the global footwear and accessories market, has announced the appointment of Sarah Crockett as the new Chief Marketing Officer (CMO) of DSW Designer Shoe Warehouse, effective Thursday. Crockett's role will encompass leading all marketing and advertising initiatives across DSW's nearly 500 U.S. store locations and its e-commerce platform, DSW.com.
Crockett's responsibilities will include the implementation of marketing strategies aimed at enhancing DSW's brand awareness, driving customer engagement, and ensuring consistent brand messaging. She will report directly to DSW President Laura Denk. Denk expressed confidence in Crockett's ability to advance DSW's market presence and connect with customers in meaningful ways, citing her extensive experience and successful track record in innovative marketing.
With a background that includes global marketing roles at companies like Nature's Sunshine Products, Williamson-Dickie Mfg. Co., Backcountry.com, and Burton Snowboards, Crockett brings a wealth of knowledge in full-funnel marketing and brand strategy development. Her appointment is a strategic move by Designer Brands to bolster its leadership team and support the company's Step Ahead Plan, which focuses on customer-first initiatives, product obsession, and transformation.
Crockett's previous leadership positions at specialty retail brands such as Lucky Brand, Vans, and REI, along with her current board memberships at Rumpl and Stance, complement her new role at DSW. She is also a California State University graduate with a Bachelor of Science Degree in Marketing.
InvestingPro Insights
Designer Brands Inc. (NYSE: DBI) is taking decisive steps to enhance its market footprint, exemplified by the recent appointment of Sarah Crockett as the new CMO of DSW. As the company positions itself for growth, it's worth noting some key financial metrics and strategic insights for investors.
InvestingPro data shows that Designer Brands has a market capitalization of $638.86 million, reflecting its position in the market. The company's P/E ratio stands at 23.16, with an adjusted figure of 17.64 for the last twelve months as of Q4 2023, suggesting a valuation that investors may find appealing given the company's earnings. Additionally, the revenue for the same period is reported at $3074.98 million, with a gross profit margin of 31.7%, indicating a solid ability to convert sales into profit.
One of the InvestingPro Tips highlights that management has been aggressively buying back shares, which often signals confidence in the company's future performance and potential to increase shareholder value. Another tip points out that despite recent volatility in stock price movements, analysts predict the company will be profitable this year, which could be encouraging news for investors looking for growth opportunities.
For those interested in further insights, there are additional InvestingPro Tips available. To delve deeper into Designer Brands' financials and strategic positioning, visit https://www.investing.com/pro/DBI. Remember to use the coupon code PRONEWS24 to get an extra 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking even more valuable information for your investment decisions.
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