On Tuesday, Barclays reaffirmed its Underweight rating and $164.00 price target for Apple Inc. (NASDAQ:AAPL). The firm's assessment followed Apple's annual Worldwide Developers Conference, which commenced with a keynote earlier in the day.
"While Apple™s software and support from developers is quite strong, we believe the event was not a catalyst from a stock standpoint, as no new hardware was announced and the software features are not meaningful," said Barclays analysts.
The updates presented at the conference included advancements in Apple Intelligence, emphasizing privacy as a key aspect of its AI technology. Apple announced the future integration of ChatGPT into its new operating system, with some features expected to be available later this year and additional functionality rolling out next year. Enhancements to Siri were also showcased, enabling the voice assistant to cross-reference information across various apps and utilize ChatGPT to assist with user queries.
Despite the positive reception of Apple's stock over the past two months, driven by anticipations that AI innovations might spur an iPhone upgrade cycle, the Barclays analyst pointed out that there was no evidence from the conference's announcements to support such expectations. The maintained Underweight rating was attributed to several factors, including potential challenges in sustaining current demand levels, a projected flat iPhone 16 cycle, regulatory concerns related to the App Store and Google (NASDAQ:GOOGL)'s Traffic Acquisition Costs (TAC), as well as what the firm considers a rich valuation for Apple's stock.
In other recent news, Apple Inc. has made significant strides in artificial intelligence (AI) and product advancements. JPMorgan maintains a $225 target on Apple, citing the company's AI upgrades and potential to drive the hardware upgrade cycle. The firm anticipates an iPhone upgrade cycle beginning this fall, which is projected to significantly impact Apple's financial year 2025 and 2026 volumes. BofA Securities also maintains confidence in Apple, maintaining a Buy rating and a $210 price target. The firm anticipates that future iPhone models will be AI-capable, supporting its optimistic outlook for Apple's stock performance.
Apple introduced iOS 18 and iPadOS 18, featuring new customization options and enhanced intelligence features, including the debut of Apple Intelligence, a personal intelligence system. The company also announced a shift to using its own server chips for AI processing, expected to enhance AI experiences across its devices. However, Elon Musk, CEO of Tesla (NASDAQ:TSLA), threatened to ban Apple devices at his companies if Apple proceeds with the integration of OpenAI into its operating system.
Despite this, Apple continues to leverage AI to rejuvenate iPhone sales, targeting its substantial user base of over 1 billion customers. Analysts from D.A. Davidson and Wedbush Securities see this as an opportunity, predicting a significant iPhone upgrade cycle.
InvestingPro Insights
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