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American Rebel names new CEO for Champion Safe subsidiary

EditorAhmed Abdulazez Abdulkadir
Published 04/26/2024, 09:24 PM

NASHVILLE - American Rebel Holdings, Inc. (NASDAQ: AREB), a company specializing in safes and personal security products, announced the appointment of Thomas Mihalek as CEO of its subsidiary, Champion Safe Co. Mihalek, a strategic consultant for Champion Safe in recent months, brings extensive experience from his past roles at Smith & Wesson and Savage Arms, among others.

Mihalek's appointment follows American Rebel's consolidation of Champion Safe operations and regional distribution locations, aiming to grow revenues and market share. As CEO, he will report to Corey Lambrecht, COO of American Rebel Holdings. Lambrecht praised Mihalek's manufacturing and sales expertise as vital for Champion Safe's leadership.

Andy Ross, Chairman and CEO of American Rebel, highlighted the company's commitment to the Second Amendment and its expansion into the beverage industry with the launch of American Rebel Beer. He expressed confidence in Mihalek's ability to lead Champion Safe and align with the company's patriotic brand values.

Mihalek, expressing his enthusiasm for the role, plans to accelerate the introduction of American Rebel branded safes and engage with consumers and dealers at the upcoming NRA Show in Dallas. Champion Safe, known for its American-made steel gun safes since 1999, aims to maintain its dedication to quality while expanding its product reach.

American Rebel also mentioned its ongoing Reg A+ offering, inviting interested investors to participate. However, the company cautions that investing in American Rebel involves significant risks and potential illiquidity.

This news is based on a press release statement.

InvestingPro Insights

As American Rebel Holdings, Inc. (NASDAQ: AREB) ushers in a new era under the leadership of Thomas Mihalek at Champion Safe Co., the company's financial health and market performance are critical for investors monitoring the transition. The company's latest metrics from InvestingPro shed light on its current financial standing.

With a market capitalization of just $1.79 million, American Rebel is navigating the competitive landscape with a lean valuation. This is reflected in its Price / Book multiple, which at 0.3 as of the last twelve months ending Q4 2023, indicates that the stock is trading at a low valuation relative to the company's book value. This could be attractive to value-oriented investors, especially considering the company's significant revenue growth of 92.06% during the same period.

InvestingPro Tips highlight that American Rebel operates with a significant debt burden and may struggle to make interest payments, which is a concern for long-term sustainability. On the brighter side, analysts are anticipating sales growth in the current year, which could signal a positive trajectory for the company's revenue streams.

For those interested in deeper analysis, there are additional InvestingPro Tips available, which could further inform investment decisions. To explore these insights, visit https://www.investing.com/pro/AREB and consider using the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

It's also worth noting the company's stock performance, which has seen a significant return over the last week with an 18.94% price total return. This could reflect market optimism about the new CEO appointment and the potential for future growth initiatives.

In summary, while American Rebel faces challenges with its debt and profitability, the recent appointment of Thomas Mihalek and the company's revenue growth prospects could present new opportunities for the company and its investors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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