NASHVILLE - American Rebel Holdings Inc (NASDAQ:AREB), known for its safes and personal security products, has entered a distribution agreement with Standard Beverage Corporation to supply American Rebel Beer across Kansas. This partnership aims to make the company's American Rebel Light Beer available statewide through Standard Beverage’s extensive network.
Andy Ross, CEO of American Rebel, expressed enthusiasm about the collaboration, highlighting that commitments have already been made with leading sports bars, retail outlets, venues, and music festivals in Kansas. He emphasized that the distribution of American Rebel Light Beer aligns with the company's current Reg A+ offering objectives.
Standard Beverage, a family-run business since 1949 and the largest alcohol distributor in Kansas, will start distributing the beer as soon as it is integrated into its network. Both companies share a connection to Lenexa, Kansas, where Standard Beverage recently opened a new 83,000-square-foot facility and American Rebel operates its flagship store.
The distribution agreement is part of American Rebel's broader strategy to transition into the beverage industry, complementing its existing portfolio of safes, personal security items, and branded apparel. The company's move into the beer market with American Rebel Beer represents a significant step in diversifying its product offerings.
American Rebel also provided information about its Reg A+ offering, inviting interested investors aged 18 and over to subscribe through its public offering website. However, the company cautions that investing in its shares is highly speculative and suitable only for those who can afford to lose their entire investment.
This news report is based on a press release statement from American Rebel Holdings Inc.
InvestingPro Insights
As American Rebel Holdings Inc (NASDAQ:AREB) broadens its horizons into the beverage industry with its latest distribution agreement, investors are closely monitoring the company's financial health and market performance. In light of its expansion into Kansas through Standard Beverage Corporation, here are some key insights from InvestingPro that shed light on the company's current financial situation:
With a market capitalization of just 1.77 million USD, American Rebel is considered a micro-cap stock. This may appeal to investors looking for high-growth potential, albeit with higher risk. The company's Price / Book ratio, as of the last twelve months ending Q4 2023, stands at a relatively low 0.25, which could indicate that the stock is undervalued compared to its book value.
Despite the challenges, analysts have a positive outlook on American Rebel's future, anticipating net income and sales growth in the current year. This optimism is reflected in the company's significant revenue growth of 92.06% over the last twelve months as of Q4 2023. Additionally, the company has demonstrated a strong return over the last month, with a price total return of 14.48%.
InvestingPro Tips for American Rebel highlight that while the company operates with a significant debt burden and may have trouble making interest payments, its liquid assets exceed short-term obligations. This indicates a level of short-term financial stability that could support its expansion efforts.
For those interested in a deeper analysis of American Rebel and more InvestingPro Tips, there are 19 additional tips available exclusively on InvestingPro. Use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, and gain access to comprehensive data and insights to inform your investment decisions.
It's important to note that these insights and tips should be weighed carefully against the company's speculative nature and the caution advised by American Rebel regarding the potential for loss in their public offering. As always, investors should conduct thorough due diligence before making investment decisions.
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