Investing.com -- Nike Inc. (NYSE:NKE) and Skims have announced the creation of a new women’s activewear brand, NikeSkims. This partnership marks the first time Nike has collaborated with an outside company to introduce a new brand. The venture aims to merge Nike’s prowess in sports performance and innovation with Skims’ expertise in designing for the female form and inclusivity.
NikeSkims is set to offer a wide range of women’s training apparel, with plans to include footwear and accessories in the future. The brand aims to cater to the unique needs of women athletes worldwide, furthering Nike’s commitment to growing its women’s business.
The collaboration has been underway since October 2023, with the first collection of products expected to be available on the Skims and Nike websites, as well as select stores in the United States, in spring 2025. A global rollout of NikeSkims is planned for the following year.
The new brand will focus on activewear suitable for high-intensity workouts, utilizing existing training-tested materials like Dri-Fit, along with innovations specifically designed for Skims. While no specifics on pricing have been shared, it’s known that Nike’s high-waist Dri-Fit leggings retail for $60, slightly more than Skims’ $56 cotton leggings.
The launch of NikeSkims comes at a time of increasing interest in women’s sports, with Skims already serving as the official underwear partner of the WNBA, NBA, and USA Basketball.
The partnership with Skims also provides Nike with access to Kim Kardashian’s extensive social media following of more than 358 million Instagram users. Both Nike and Skims have not yet revealed how the new brand will be marketed.
For Skims, the partnership with Nike offers another avenue for expansion. In 2023, Skims was valued at $4 billion and currently operates six stores across the United States. The collaboration with Nike provides Skims with access to field-researched materials, production capabilities, and an extensive distribution network, with plans for NikeSkims products to be sold through Nike’s retail partners in the future.
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