Investing.com -- Meta Platforms (NASDAQ:META) has announced a series of new features for its Threads app, aimed at providing users with a more personalized experience. The enhancements include updates to tagged topics, follower-only replies, and a more advanced video player.
The Threads app is being positioned as a platform for sharing thoughts, ideas, and unique perspectives. The new features are designed to give users greater control over what they see, how they express themselves, and how they connect with others.
One of the highlighted changes is the introduction of topics in user bios. Users can now personalize their profile by adding up to ten topics to their bio, thereby showcasing their favorite communities and interests. Clicking on a topic in a user’s profile will lead directly to conversations about that topic, making it easier for users to connect with others who share their interests.
In addition, when drafting posts, users will now see prompts to add a suggested trending topic or one related to previous posts they’ve shared. This is expected to help audience members find posts more easily. The company’s internal data suggests that posts with tagged topics generally receive more views than those without, making them an effective way to reach a larger audience.
Meta Platforms has also introduced new controls for managing how people interact with posts. Starting today, users can choose to allow replies and quote-posts only from their followers. This feature was built on the company’s Quote Controls feature, which was introduced in November 2024 to manage who can engage with posts.
The update also includes a more personalized approach to political posts, with the company beginning to phase civic content back into Threads in a more personalized way.
Another key feature is the ability to personalize the order of feeds. For instance, users can set a custom feed to appear when they first open the app.
Finally, the media player on Threads has been enhanced with new pause, play, and skip buttons, and a pinned progress bar for easier navigation through videos.
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