By Sam Boughedda
Investing.com — Creative Realities Inc (NASDAQ:CREX) stock rocketed over 72% higher on Monday after the company revealed it is merging with digital signage company Reflect Systems.
Creative Realities shares are sitting at the $2.59 level at the time of writing.
The deal will see the combined companies operate under the Creative Realities name and continue to be listed on the Nasdaq under the CREX ticker.
Creative's Rick Mills will continue as CEO, while Lee Summers, Reflects's CEO, will remain with the company and lead its AdTech initiatives.
Mills said Reflect's AdTech platform, AdLogic, is a "game-changing solution" for digital-out-of-home advertisers, and is currently used by publishers to deliver approximately 1 billion ads a month.
"Combined, we offer some of the most comprehensive digital signage and media solutions available in a powerful one-stop shop for customers," he added.
Creative will fully integrate the two companies with the combined company headquartered in Louisville, Kentucky.