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Starbucks adds plant-based items to Asian menus from Beyond Meat, others

Published 09/08/2020, 10:21 AM
Updated 09/08/2020, 10:30 AM
© Reuters.
SBUX
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BYND
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HONG KONG, Sept 8 (Reuters) - Starbucks Corp SBUX.O said
on Tuesday it will add plant-based food and beverages to menus
across Asia from September, including products from Impossible
Foods, Oatly and Beyond Meat Inc BYND.O , as it targets more
environment-conscious diners.
The Seattle-based coffee chain said it was introducing
products in markets such as Hong Kong, Singapore, New Zealand,
Taiwan and Thailand that suit local tastes and preferences.
Producing plant-based food and beverages is less demanding
on the environment compared with items relying on animal
agriculture, which typically needs far more land and water.
Starbucks said its new food items will include the Spiced
Impossible Puff and Maize Impossible Sandwich in Hong Kong, and
Beyond Meat Bolognese Penne in Taiwan.
In Singapore, it will launch the Impossible Wrap comprising
an Impossible Burger patty, avocado omelette, mushroom,
caramelised onion and cheese.
Drinks will include the Oatmilk Cocoa Macchiato from Oatly
in Malaysia, the Philippines and elsewhere.
Starbucks began offering plant-based meals in Canada in
February, and in April said it would do likewise in China. The
initiative comes as Impossible Foods, Oatly and Beyond Meat look
to expand into Asia.

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