Truist maintains Buy on Nike shares, reiterates $90 price target

Published 02/13/2025, 07:54 PM
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On Thursday, Truist Securities expressed continued confidence in Nike (NYSE:NKE)’s potential, maintaining a Buy rating and a $90.00 price target for the sportswear giant’s stock. Currently trading at $72.26, near its 52-week low of $68.62, Nike boasts a market capitalization of $106.88 billion. The endorsement comes despite the challenges the company faces in its efforts to turn around its business. According to InvestingPro analysis, Nike currently appears fairly valued based on comprehensive Fair Value calculations.

Nike’s new management team has been praised for their early performance and their approach to managing investor expectations. While analysts anticipate a 10% sales decline this year, Truist Securities noted that a full recovery for Nike might be a longer-term endeavor, with short-term victories on the horizon that could boost investor sentiment. The analyst highlighted the positive reactions to Nike’s new product launches and stronger order books for the upcoming Fall/Winter season as key drivers. Additionally, marketing enhancements, particularly around significant forthcoming events, are anticipated to contribute to the brand’s momentum. InvestingPro subscribers can access 12 additional key insights about Nike’s financial health and growth prospects.

The analyst’s statement underscores the belief that these factors are likely to propel Nike’s shares forward, even as the company navigates ongoing challenges. The company’s financial foundation remains solid, with a current ratio of 2.22 indicating strong liquidity, and its impressive track record of raising dividends for 23 consecutive years demonstrates consistent shareholder returns. The focus on reinvigorating the brand’s appeal is central to Nike’s strategy, and Truist Securities suggests that these efforts are beginning to resonate with both consumers and investors alike.

Nike’s performance in the stock market will be closely watched by investors, especially as the company continues to roll out its new products and marketing campaigns. The reaffirmed price target of $90.00 by Truist Securities signals a vote of confidence in the brand’s direction and potential for growth.

As the market processes this information, attention will be on how Nike’s stock responds to the analyst’s optimistic outlook and the company’s strategic moves in the coming months.

In other recent news, Nike has been the subject of various analyst evaluations and meetings with its new CEO, Elliot Hill. UBS maintained a Neutral rating on Nike’s stock with a $73 target, suggesting potential challenges for the company in achieving strong growth and margin recovery, particularly in the Chinese market. Meanwhile, Williams Trading reiterated a Buy rating and a $93 target on Nike’s stock, highlighting the positive direction under the new CEO. Bernstein analysts also held a positive stance, maintaining an Outperform rating with a steadfast $102 target, noting significant strides in clearing inventory under Hill’s leadership.

In further developments, Piper Sandler confirmed its positive stance on Nike, maintaining an Overweight rating and a $90 target. The firm expressed confidence in Nike’s direction, emphasizing the company’s proactive measures and innovation under Hill’s leadership. Additionally, Bernstein SocGen Group reiterated an Outperform rating for Nike with a steady $102 target, conveying a strong positive outlook on Nike’s performance footwear segment.

These assessments indicate a mix of cautious optimism and confidence from different analyst firms in Nike’s future performance and direction. It is important to note that these are recent developments and provide insights into the current perspectives of these firms on Nike.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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